Featured Report: Mothers of Young Children Spend Most Time with Smartphones

Mothers of Young Children Spend Most Time with Smartphones e-Marketer Dec,13,2013 by:Staff Smartphones serve as escape, social tool for newly busy mothers of young children In the past year alone, the number of US mothers using smartphones increased nearly 34%, BabyCenter reported in September 2013. Of this number, 46% of survey respondents said they felt addicted to their smartphones, always keeping them at their sides as “backup brains” while on the go. Read More

How to get your marketing shared on social networks Small Business Newz Dec,15,2013 by:Jim Connolly The most successful marketing today, is not marketing that’s pushed at people. The most successful marketing today, is marketing that people share with their friends. Pestering people is cheap The reason we receive so many spam emails and see all those unwanted sales messages on social networking sites, is that it has never been cheaper (in every sense of the word) to pester huge numbers of people. There’s no barrier to entry today. Now, if we go back just 10 or 15 years, if you wanted to get a message in front of 100,000 people, it was expensive. Today, it can be done for peanuts. Learn More

Target blows past Walmart as most-browsed retailer on mobile Mobile Commerce Daily Dec,12,2013 by:Chantal Tode Target was the most-browsed retailer on mobile over the past six months, knocking Walmart from the top spot, according to a new report from Mobiquity. Each retailer has taken a slightly different approach to mobile this year and continues to see strong growth rates. The findings underscore the success of Target’s efforts to build its mobile strategy, with 39 percent of smartphone shoppers and 45 percent of tablet shoppers browsing Target’s app and site, up from 22 percent and 28 percent last year. The Apple Store was the retailer which consumers shopped the most from during this period, with 49 percent using their smartphones to purchase from Apple this year, up from 14 percent and replacing Best Buy in the top spot. Read More

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