Featured Report: The All-Time Greatest Content Marketing Strategy

The All-Time Greatest Content Marketing Strategy Social Media Today Jan,25,2013 by:Barry Feldman Sorry. I’ve been toting this one around in my pack for a while now and haven’t yet shared it with you. Here you go, the most powerful piece of content marketing advice you can possibly hope to hear. Answer your prospects’ top 30 questions. That’s it. Do it and enjoy the magic.I’ll expand on the idea ever-so-slightly... Your prospects aren’t going to buy your stuff until they get the answers they seek. Listen closely to the questions. Write them down. Then make each question the title of a blog post and publish the answers. Learn More

82% of Women Think Social Media Drives the Definition of Beauty Masable Jan,25,2014 by:Samantha Murphy Kelly A new study conducted by Dove revealed about 82% of women believe social media is influencing how we define beauty today. Beauty that was once idolized in glossy magazines of celebrities and models is now having less of an impact on youth, thanks to social platforms such as Facebook and Instagram, according to the study, which was conducted among 1,000 women between the ages of 18 and 64 in the United States. In fact, 63% of women surveyed believe social media has a greater impact on how we define beauty than print media, film and music. Read More

Finding the Discipline to Say No to Customers New York Times Feb,03,2014 by:ADRIANA GARDELLA Recently, the She Owns It business group welcomed three new members, Jennifer Blumin, founder of Skylight Group; and the founders of Hukkster, Erica Bell and Katie Finnegan. (Recent members Jessica Johnson, Alexandra Mayzler, and Beth Shaw may return occasionally to discuss major developments at their companies.) At the group’s last meeting, the members learned more about each others’ companies, and discussed the challenge of saying no to new business and opportunities. Read More

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