Featured Report: Humans Are Now In The Minority On The Web

Humans Are Now In The Minority On The Web Web Pro News Feb,07,2014 by:Zach Walton The Internet is the greatest communication tool that mankind has ever invented. As of June 30 2012, there were almost 2.5 billion humans connected to the Internet. That number has most assuredly risen significantly since then thanks to the proliferation of mobile devices in emerging markets, like China and India. Even then, it would appear that we're still in the minority when it comes to populating the Web. A report out of Incapsula has found that humans only make up 40 percent of all Web traffic. The other 60 percent comes from bots. Just let that sink in for a moment - the Web that humans created is no longer dominated by them. Instead, the bots used for deeds both good and bad now eclipse us in the digital world. Learn More

7,000 app developers in 127 countries say e-commerce is now the best mobile monetization strategy VB Mobile Feb,06,2014 by:John Koetsier It's not pay-for-download. Not advertising. Not freemium. And not in-app purchases. Instead, for the rank-and-file of the hundreds of thousands and perhaps millions of mobile developers around the world, e-commerce is now the most lucrative mobile monetization strategy. Clearly, someone forgot to tell Clash of Clans. That's just one of the insights from what might be the largest-ever mobile developer survey, conducted by VisionMobile. Over 7,000 developers in 127 countries participated, including developers from Asia, Africa, Europe, and North America. And it might be a little hard to believe, given that massive freemium games with virtual goodies and powerups like Clash of Clans are pulling in just shy of a million dollars a day via in-app purchases. Read More

You Can't Play with Your Food, But You Can Play with Your Mobile Ads Mobile Marketing Watch Feb,03,2014 by:ChristaH When it comes to effective mobile advertising, interactivity is the name of the game. And that's exactly why one of the most promising young players across the mobile ad landscape is banking on mobile ads that users can not only interact with, but also play with. Adtile is offering some of the most creative interactivity that has ever been seen on a smartphone through their new launch of Motion Ads, NativeMobile reports. Read More

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