How Will LinkedIn's New Publishing Platform Change the Media Landscape?
Social Media Today Feb,20,2014 by:Sharmin Kent LinkedIn took aim at user-generated content sites by opening its publishing platform to all of its members. Once the domain of just 500 network-designated influencers, the platform is now open for everything from individual professional promotion to brand advocacy. But perhaps most importantly, this move could place LinkedIn at the center of content promotion and distribution for a variety of industries. Learn More    |
Want more recommendations and positive word of mouth?
Smart Blog on Social Media Feb,17,2014 by:Doug Pruden and Terry Vavra Recommendations, raving reviews, word of mouth - call it what you will, positive comments about our brands not only make us feel good, but help to fortify our businesses. Positive word of mouth helps to produce higher awareness, increase brand consideration and even result in greater intention to purchase. As marketers, we love them all and we'd love to have more. Read More |
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Twitter Launches 'Twitter Marketing Platform Program'
 Web Pro News Feb,20,2014 by:Chris Crum Twitter announced the launch of the Twitter Marketing Platform Program, a new brand encompassing its network of partners - both through its Ads API and in measurement and targeting. "The companies in our new Marketing Platform Program have helped their clients reach new levels of success by improving their clients' direct response, branding, and live initiatives across multiple verticals," says Tony Wang, VP of Global Revenue Partnerships and Development at Twitter. Read More |
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