Is the Facebook Like Dead for Marketers?
Mashable Feb,10,2014 by:JASON ABBRUZZESE Derek Muller longs for the days when his Facebook page had only a few thousand likes. "The other day I was just Googling, 'How do I delete these likes?'" he said to Mashable in an interview. "There's no tool to do that." Muller is the man behind Veritasium, a YouTube channel dedicated to producing informative videos on science. He has a strong following on the video site with more than 1.1 million subscribers (his second channel has more than 150,000). Learn More    |
Business Still Not on Facebook? Get Up to Speed With These 4 Steps.
Entrepreneur Feb,06,2014 by: KAREN MISHRA In just 10 years, Facebook has changed the way businesses market to customers. In these days of multi-channel marketing, you can't run a small business without having a Facebook presence.No matter whether you use Facebook personally, chances are, your customers are there every day. With 110 million daily mobile users alone, you can't afford not to have a presence on the social network. Your customers are already seeing ads from their other favorite brands and stores pop up in the right-hand side, as well as in their news feed, so you might as well be there, too. Here are four steps to help you bring your brand up to speed on Facebook: Read More |
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SMT Power Talk: Uncovering the Human Factor in Social Media Marketing (HOA)
 Social Media Today Feb,06,2014 by:David Amerland Social Media can be as antisocial at times as it can be disruptive. Used as a broadcast channel, it becomes just another firehose spitting brand marketing messages to aim at the world. Bought Likes, fake +1s and bot Twitter followers frequently create a world where the word "social" stands for marketing that's as sleek and distant as anything we saw practiced in the century we left behind. Read More |
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