Mobile Marketing Watch
Sept,24,2012
by: Michael
Texting may be good for business at AT&T, but it can be hazardous to millions of lives on the open roads. For that reason, the U.S. Department of Transportation, the Federal Communications Commission and more than 140 other organizations have teamed with AT&T to tackle the dangerous practice in question: texting while driving. “A text can wait. This message can’t,” said Stephenson. “In the United States, someone is killed or injured once every five minutes on average in a crash that happens while a driver is texting and driving.”
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This Week's Mobile Marketing News
Mobile Marketer
When mobile leads your business instead of lagging behind
Sept,24,2012
by: Marlon Rodrigues
Something crazy happened this year in the mobile industry, which is saying a lot given the number of superlatives. Have you seen a growth curve for anything mobile-related? Behind the scenes of the fight between the smartphone juggernauts, and majority of installed mobile devices being smartphones, they are also starting to change the definition of what our seminal Web traffic figures mean.Read more
MIT Sloan Management Review
Chief Marketing Officers See True Value in Social Media
Sept,20,2012
by: Robert Berkman
How do Chief Marketing Officers value the potential of social data? Apparently, quite highly. That’s the conclusion of a survey of 100 CMOs, conducted this past summer by Bazaarvoice, a producer of social software. Some of the survey’s most interesting statistics and findings:
Making predictions:
Nearly half of CMOs have used social data to make predictions or forecasts.
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Marketing Proofs
Tips for B2B Marketing at the Big Three Social Sites
Sept, 20, 2012
by: Spreadfast
As B2B companies get more comfortable with the big social media outlets, success stories are emerging. "In fact, these social networks have proven indispensable to the marketing strategies of wholesalers and other ... B2B companies," notes Felicia Baratz-Savage in a guest post at Brandwatch. Baratz-Savage offers a quick guide to establishing a vital B2B presence at the Big Three social sites.Here's a breakdown of what's working for B2B marketers at each site, and how to tap in:
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Toshiba Computers: Small Business Offers
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