Fast Company
August, 28,2012
by:Ekaterina Walter
Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012. When it comes to their products, businesses are learning to show, not tell, and visual content sites are fueling our desire for beautiful photography and sensational design. Two years ago, marketers were spreading the maxim that "content is king," but now, it seems, "a picture really is worth a thousand words." "Blogs were one of the earliest forms of social networking where people were writing 1,000 words," says Dr. William J. Ward, Social Media professor at Syracuse University. "When we moved to status updates on Facebook, our posts became shorter. Then micro-blogs like Twitter came along and shortened our updates to 140 characters. Now we are even skipping words altogether and moving towards more visual communication with social-sharing sites like Pinterest."
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This Week's Mobile Marketing News
Ad Age Digital
Why Brands Look Like People on Facebook
Aug,30,2012
by: Noah Brier Bio
In my social feeds and yours, brands look a lot like people -- their posts occupy the same real estate as updates from my mom, they face the same blank box and photo uploader before publishing as I do. On Facebook, the biggest marketers in the world get accounts that look just like mine. On Twitter, a tweet from a company can be indistinguishable from any old guy with an internet connection. Read more
Marketing Week
Google+: a year on
Aug,29,2012
by: Lara O'Reilly
Brands have capitalised on the visual aspects of Google+ in the year since its launch, but marketers are still calling for the search giant to improve consumer understanding of the social network as it nears its first anniversary.
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AD Week
MMA Study: Mobile Should Be 7% of Total Spend
Aug, 29, 2012
by: Christopher Heine
When members of the Mobile Marketing Association convened in the Dominican Republic in mid-July for the organization’s CEO & CMO Summit, execs from brands like Toyota, Samsung and Colgate secretly met to learn about a research initiative aiming to show how mobile spend should fit into integrated campaigns. The data from the project is now available and suggests that mobile ads should account for 7 percent of budgets even though the space is currently seeing spends around 1 percent.
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