Featured Report:4 myths of MMS

Mobile Marketer
Sept,17,2012
by:Cezar Kolodziej
With the emergence of new MMS-based platforms, we need to be embracing the technology as the best choice for direct messaging in the mobile space. Before we can decide if MMS is best for our current mobile initiatives, we have to understand the capabilities and limitations of the technology. It is time to get the low down and dispel some of the fallacies surrounding this technology.
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This Week's Mobile Marketing News
The Atlantic
Study: Social Cues Are the Key to an Attractive Facebook Profile Picture
Sept,17,2012
By: Brian Fung
Social networking profiles say much more about you than you can ever control. But the manufactured feel of most profiles can be transparent. The factors that shape people's perceptions of our attractiveness based on profiles photos are complicated -- they don't just take things at face value as they're thrown into the Facebook ether. In making oneself look good (or bad), what really influences people? Read more

Mobile Marketing Watch
Google Wallet Seeing Double as Platform Continues to Expand
Sept,14,2012
by: Michael
The Google Wallet app has grown faster than most had initially expected. Following the release two weeks ago of a new Google Wallet app that supports all credit and debit cards, Google said Thursday that usage has more than doubled already. “Consumers have immediately grasped the benefit of being able to use any card when shopping in-store and online,” Google says on its Commerce Blog.
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Mobile Village
Nearly 90 percent of mobile app downloads in 2012 are free
Sept, 11, 2012
by: Gary Thayer
Free apps will make up 89 percent of total mobile app downloads in 2012, according to Gartner. This year we’ll see over 45.6 billion app store downloads worldwide, with freebies accounting for 40.1 billion, and paid-for downloads just 5 billion “In terms of the apps that consumers are buying, 90 percent of the paid-for downloads cost less than $3 each,” says Sandy Shen, research director at Gartner. “Similar to free apps, lower-priced apps will drive the majority of downloads. Apps between 99 cents and $2.99 will account for 87.5 percent of paid-for downloads in 2012, and 96 percent by 2016.”
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