Facebook Threads: Pros and Cons for Brand and Business Pages

This Week's Mobile Marketing News
Business 2 Community
Twitter Advertising: Quick Tips to Get Started with Twitter Ads
Mar,31,2013
by:+Jane Intrieri
Businesses of all sizes are now using Twitter to increase brand exposure and generate leads. For companies looking to take their Twitter activity to the next level, Twitter also offers Twitter Ads.

Advertising on Twitter, much like search engine or display advertising, helps your business reach more prospects within your target audience and broadens your reach beyond your base of followers. You create campaigns with specific targeting criteria such as interests, geography, gender, or device type. You then specify your bids and budget, much like bidding on keywords with Google AdWords.
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Mobile Commerce Daily
Lack of holistic mobile strategy, costs stall in-store Wi-Fi for retailers
Apr,01,2013
by:+Lauren Johnson
Retailers such as Kohl’s, Target and Macy’s are embracing in-store Wi-Fi to drive sales and connect with shoppers on a deeper level. However, without a clear understanding of how the technology fits into a 360-degree mobile strategy, it seems many retailers may not be ready to deploy Wi-Fi at a larger scale.

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ClickZ
GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013
Mar,28, 2013
by:+ James Dohnert
GroupM projects that global digital ad spend will exceed $113 billion by year's end.

According to a recent report by the firm, digital advertising hit $99 billion last year. GroupM found that North America was the biggest investor in Internet advertising for 2012. The group believes that tablets and smartphones could be a major factor in the growing investment in digital ads.

GroupM predicts that digital ad spending will increase by over 14 percent from 2012 to 2013. The uptick would continue a trend of increased funding for digital ads over the past three years. According to GroupM's report, digital ad spending jumped over 16 percent from 2011 to 2012.

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Featured Report: Facebook Threads: Pros and Cons for Brand and Business Pages


Site Pro News
Apr,01, 2013
by:+Adrienne Erin
Like it or not, Facebook’s threaded conversations will now play a role in your brand or business’s marketing online strategy.

The social media network recently launched its highly anticipated threaded comments feature for all brand and business pages. And as of right now, page owners can opt-in to activate replies, but as of July 10, 2013, if you’re a page owner, you’ll be forced to partake in the switch.

According to Facebook, these threaded comments and replies are meant to improve conversations throughout the network. But before you choose, or are forced, to participate, you need to understand how the threads are going to work. You should also realize that while more organization and engagement means an increase in quality discussions (and hopefully conversions), there can also be some negative implications that you need to be conscious of to protect your brand or business’s reputation and credibility.
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Hello Businesses Owner,

I am writing to you because our changing health care system will have a profound effect on all of us. Now that the election is over and the Supreme Court has ruled, the Affordable Care Act (ACA) is not going away. It will not be repealed and it is up to us to make sure it will work for small businesses and individuals as it was intended to do.

That’s why I joined the Campaign for Better Health Care’s newly created Small Business Health Care Consortium (SBHCC). This consortium views the needs of small businesses and their employees as a top priority.

And, as a member of the Steering Committee of the SBHCC I am personally inviting you to join our network of small businesses who know that only through our collective voices that will assure that the Affordable Care Act live up to its goal of making healthcare affordable for all.

Discussions around health reform have been confusing and, sometimes, even misleading. It is the goal of the SBHCC to provide factual information about the changes that are already happening and those coming in the near future. The SBHCC discusses the benefits and opportunities of the ACA and what Illinois small businesses need to do to make sure this law will benefit them.

Many key components of the ACA are national in nature. For instance, small businesses currently providing health insurance to their employees could be eligible for a 35% tax credit. And, while employers with fewer than 50 full time employees are not required to provide health insurance, their employees can take advantage of the ACA’s benefits.

Other components will be implemented at the State level and these decisions will either enhance small businesses or provide another hurdle. One important component is that all states must implement a health insurance exchange (marketplace). These exchanges will include a rate review process with defined, easy to understand plans to consider and review side-by-side.

As small business owners we share many of the same, serious business challenges. It is my hope that you and your small business peers do want to learn more about the ACA. Let’s take this opportunity to act collectively to get control of health insurance costs and improve access to coverage. The opportunity to create positive change is now. It is about fairness and choices for small businesses. To that end I like for you to hear my own personal story about how the new healthcare law will effect me.

Please go to this link at Healthcare.gov to see my story Watch My Story

Then Join the SBHCC do not hesitate to contact me with any questions or thoughts. I may be reached at wireheadtec@gmail.com or Wirehead Technology

Sincerely,
Howard Lee
CIO
Wirehead Technology
Tel-312-286-8416