Featured Report: Moms Utilize Social Media, Online Spending

This Week's Mobile Marketing News
Small Business Newz
How to build a better business with small daily decisions
Apr,21,2013
by:+Jim Connolly
If you found toast dull and uninspiring, you wouldn’t have it for breakfast every day. You’d try something new. You’d mix things up a bit. The thing is, it’s easy to change what you have for breakfast. It’s just a small decision.
The value of small, daily decisions
Where people struggle is with the bigger decisions, like changing your business from one that’s under performing, to a business that excites and rewards you. However, achieving that goal doesn’t come from making one big decision – it’s the end result of lots of small, daily decisions.
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e-Marketer
US Social Spend Breakouts Show Rising Influence of Mobile, Local Outreach
Apr,19,2013
by:+ Staff
Native advertising is also showing significant growth

Three major trends are driving some of the biggest changes in social ad spend and helping kick up growth: the mobile channel, local outreach and native ad formats. Estimates from BIA/Kelsey released in its “Annual US Local Media Forecast: Social Local Media 2012-2017” report showed that the firm expected social media ad spending in the US to total $6.1 billion this year—and be just shy of $11 billion in 2017.
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Yankee Mobile Group
Yahoo Furthers Its Focus on Mobility
Apr,19, 2013
by:+ Carl Howe
Yahoo CEO Marissa Mayer has made it a priority to grow the company’s presence in the mobile space; a goal that was supported with the recent release of a number of new mobile offerings.

According to Wired, Yahoo’s latest mobile push comes in the form of new weather and tablet e-mail apps. Yahoo focused heavily on the design phase of its new mobile apps, specifically on the user experience. The weather app, for example, utilizes users’ own photographs from Flickr to convey current conditions. Yahoo also compiled data on how people were using content within their current suite of mobile apps as a blueprint for how to build and develop the new offerings.

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Featured Report: Moms Utilize Social Media, Online Spending


Online Daily Media
Apr,18, 2013
by:+Gavin O'Malley
Moms have long held the household purse strings, but, in the age of social media, their influence now goes far beyond the front door. The vast majority of moms (91%) make regular use of social media -- a 20% increase from 2010.

Perhaps even more remarkable, over a fifth of moms (22%) now expect a high level of social media engagement from their friends and family, according to a survey of nearly 1,500 U.S. moms, according to new research from comScore and parenting site BabCenter.com.


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Hello Businesses Owner,

I am writing to you because our changing health care system will have a profound effect on all of us. Now that the election is over and the Supreme Court has ruled, the Affordable Care Act (ACA) is not going away. It will not be repealed and it is up to us to make sure it will work for small businesses and individuals as it was intended to do.

That’s why I joined the Campaign for Better Health Care’s newly created Small Business Health Care Consortium (SBHCC). This consortium views the needs of small businesses and their employees as a top priority.

And, as a member of the Steering Committee of the SBHCC I am personally inviting you to join our network of small businesses who know that only through our collective voices that will assure that the Affordable Care Act live up to its goal of making healthcare affordable for all.

Discussions around health reform have been confusing and, sometimes, even misleading. It is the goal of the SBHCC to provide factual information about the changes that are already happening and those coming in the near future. The SBHCC discusses the benefits and opportunities of the ACA and what Illinois small businesses need to do to make sure this law will benefit them.

Many key components of the ACA are national in nature. For instance, small businesses currently providing health insurance to their employees could be eligible for a 35% tax credit. And, while employers with fewer than 50 full time employees are not required to provide health insurance, their employees can take advantage of the ACA’s benefits.

Other components will be implemented at the State level and these decisions will either enhance small businesses or provide another hurdle. One important component is that all states must implement a health insurance exchange (marketplace). These exchanges will include a rate review process with defined, easy to understand plans to consider and review side-by-side.

As small business owners we share many of the same, serious business challenges. It is my hope that you and your small business peers do want to learn more about the ACA. Let’s take this opportunity to act collectively to get control of health insurance costs and improve access to coverage. The opportunity to create positive change is now. It is about fairness and choices for small businesses. To that end I like for you to hear my own personal story about how the new healthcare law will effect me.

Please go to this link at Healthcare.gov to see my story Watch My Story

Then Join the SBHCC do not hesitate to contact me with any questions or thoughts. I may be reached at wireheadtec@gmail.com or Wirehead Technology

Sincerely,
Howard Lee
CIO
Wirehead Technology
Tel-312-286-8416