Featured Report: Facebook Home Hopes To Pull Smartphone Buyers Away From Apple

This Week's Mobile Marketing News
Inc.com
Easy Ways to Up Your Social Media Game
Apr,5,2013
by:+Jeff Haden
Sprout Social CEO Justyn Howard explains what it takes to truly engage customers--and build better relationships via social media.

Most companies are using social media because they feel they should. (That's my opinion, anyway.) So how do you use social media to actually engage your customers--and build better customer relationships?

That's a question many businesses are struggling to answer.

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Mobile Marketing
70 Per Cent of Mobile Searches Acted On Within an Hour
Apr,05,2013
by:+Alex Spencer
70 per cent of mobile searches lead to action on websites within an hour, according to research from iAcquire.

Of course, this depends largely on whether the resulting site their search takes them to is mobile-optimised, with 40 per cent of users trying out another result if the original site they land on isn't mobile friendly.

45 per cent of users 18-29 use mobile search on a daily basis, much higher than older demographics. In fact, of those people who primarily share links via email – largely older, less tech-savvy people – never use mobile search.

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Web Pro News
Who Has It Right On Enhanced Campaigns: Google Or Bing?
Apr,05, 2013
by:+ Chris Crum
In early February, Google introduced Enhanced Campaigns, which it described as an “evolution” of AdWords. While embraced by some advertisers, others do not like the direction Google has elected to take.

Microsoft, Google’s competitor in the space and a frequent critic of numerous Google practices, has now laid out its policy aimed at attracting advertisers who don’t like Google’s new model.

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Featured Report: Facebook Home Hopes To Pull Smartphone Buyers Away From Apple
Yankee Mobile Group
Apr,05, 2013
by:+ Carl Howe
Mark Zuckerberg recently announced Facebook’s new Home service at an event hosted by the social giant. Home is an app overlay for Android-based smartphones that replaces the Android home screen, messaging and app launcher with similar but different Facebook-specific services.

According to Tech Crunch, Facebook Home will become available April 12 in the U.S. with international markets to follow. A special version of the service will also come installed on the new HTC First smartphone that will be sold by AT&T. Facebook officials added that they’re working to make Home available on tablets sometime in the coming months. In order to run the service, a user’s device must have Android Ice Cream Sandwich or Jelly Bean installed.

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Hello Businesses Owner,

I am writing to you because our changing health care system will have a profound effect on all of us. Now that the election is over and the Supreme Court has ruled, the Affordable Care Act (ACA) is not going away. It will not be repealed and it is up to us to make sure it will work for small businesses and individuals as it was intended to do.

That’s why I joined the Campaign for Better Health Care’s newly created Small Business Health Care Consortium (SBHCC). This consortium views the needs of small businesses and their employees as a top priority.

And, as a member of the Steering Committee of the SBHCC I am personally inviting you to join our network of small businesses who know that only through our collective voices that will assure that the Affordable Care Act live up to its goal of making healthcare affordable for all.

Discussions around health reform have been confusing and, sometimes, even misleading. It is the goal of the SBHCC to provide factual information about the changes that are already happening and those coming in the near future. The SBHCC discusses the benefits and opportunities of the ACA and what Illinois small businesses need to do to make sure this law will benefit them.

Many key components of the ACA are national in nature. For instance, small businesses currently providing health insurance to their employees could be eligible for a 35% tax credit. And, while employers with fewer than 50 full time employees are not required to provide health insurance, their employees can take advantage of the ACA’s benefits.

Other components will be implemented at the State level and these decisions will either enhance small businesses or provide another hurdle. One important component is that all states must implement a health insurance exchange (marketplace). These exchanges will include a rate review process with defined, easy to understand plans to consider and review side-by-side.

As small business owners we share many of the same, serious business challenges. It is my hope that you and your small business peers do want to learn more about the ACA. Let’s take this opportunity to act collectively to get control of health insurance costs and improve access to coverage. The opportunity to create positive change is now. It is about fairness and choices for small businesses. To that end I like for you to hear my own personal story about how the new healthcare law will effect me.

Please go to this link at Healthcare.gov to see my story Watch My Story

Then Join the SBHCC do not hesitate to contact me with any questions or thoughts. I may be reached at wireheadtec@gmail.com or Wirehead Technology

Sincerely,
Howard Lee
CIO
Wirehead Technology
Tel-312-286-8416