Featured Report: Marketers: How to Define Your 'Internet of Things' Strategy

Wireless Week

Libraries in NYC Lending Wireless Hotspots

Jan,12,2015,

by: Verena Dobnik

NEW YORK (AP) — The New York Public Library is launching the nation's largest Internet lending program, handing out 10,000 free high-speed hot spots to some of the city's poorest residents. The program — which offers the devices for up to a year, about a $1,000 value — seeks to bridge a digital divide in the nation's largest city, where studies have found nearly 3 million of the 8 million people lack broadband access. "It is simply unfathomable that in the digital world in which we live, one-third of New Yorkers do not have access to broadband Internet at home, putting them at a serious disadvantage at school, in applying for jobs, and so much more," said Anthony Marx, president of the New York Public Library  Read More

Dex Media

Your Business Needs to Use Social Media for Customer Service

Dec,16,2014

by: Danielle Celmer

 Social media allows customers to voice their opinions, both positive and negative regarding their experience with your business, and they expect engagement. “By 2014, organizations that refuse to communicate with customers by social media will face the same level of wrath from customers as those that ignore today’s basic expectation that they will respond to emails and phone calls.” –Gartner Inc. Read More

Advertising Age

Marketers: How to Define Your 'Internet of Things' Strategy
Jan,09,2015
by:  Tim Dunn

The hoopla emanating from CES in Las Vegas is doubtless troubling execs anxious not to be seen as missing out on the next big thing. From smart projectors to smart beds to a new smart golf club, CES is certainly throwing up something for everyone right now. If you work in digital, then the question of an IoT strategy is likely to crop up imminently. But innovation undertaken for the wrong reasons is rarely conducive to career progression, so it's probably best to be pre-armed with a position that both defends against misconceived projects and also prepares for the internet-of-things-future now before us. Read More

Marketing Proofs

10 Do's and Don'ts of A/B-Testing Your Email Marketing Campaigns

Jan,12,2015
by:  Lauren Tympel
A/B-testing your marketing emails can be a profitable game-changer. In fact, there is no better way to determine the impact a design, copy, or scheduling change can have on the success of your email campaigns. But if you're unfamiliar with A/B testing or you're just getting started, it can be an overwhelming project to take on. Here's a list of do's and don'ts to steer you in the right direction. Read more

Wirehead Technology's  Computer Products

Hello Small Business Owners,
In today's hi-tech world most most people have started using tablets or smarthphone for simple work. But for real business the PC and a monitor are still being used to get work done.That is why Wirehead Technology is teamed up with the leading computer vendors like, Toshiba,Fujitsu,Tiger Direct, Equus, and many other top brands to bring you the best in Tablets, Laptops and of course PC's at prices that will fit Your Business IT budget. So if you are looking for PC's and more for your business visit our website Today at http://www.wireheadtec.com/products/index.html

Featured Report: Optimizing the mobile app for future mcommerce success

MediaPost 

Forrester: Mobile Is The Anti-Channel
Jan,02,2015
by: Sarah Mahoney
, While most marketers continue to think of mobile as a channel — one that runs somewhat parallel to its Internet presence — a new report from Forrester Research says it’s time to reverse that perspective. “Mobile eliminates the notion of channels by blurring the distinction between the physical and digital worlds,” writes analyst Julie A. Ask. And brands like USAA, using mobile as a way to sell expanded services; Starbucks, which is continually finding new ways to streamline purchasing, or Guinness building passionate beer communities, are finding that “mobile generates new revenue, improves customer relationships and reduces costs throughout all channels.”  Read More

Mobile Commerce Daily

Optimizing the mobile app for future mcommerce success

Dec,31,2014

by: Shira Anderson

This holiday season, businesses that successfully adapted to consumers’ changing shopping habits stood to see their innovation pay off. Today’s buyers want to buy what they want, where they want and when they want – and the companies that make it easy for them are the ones poised to cash in with serious sales. Given this reality, small retailers embracing mobile commerce are better positioned than ever before to offer customers that flexibility and reap those profits. Read More

Re/Code

Pinterest to Unveil Early Results From Promoted Pins, as It Looks to Ramp Up Advertising

Dec,28,2014

by: James Temple

Pinterest* will unveil early results from one of its first formal brand advertising efforts on Sunday evening, as the San Francisco company looks to roll out the product widely starting on Jan. 1. The popular site, which has raised more than a half billion dollars in funding, allows users to post, or “pin,” images of clothing, food and other products they like. As the company looked to start ramping up revenue, it began testing a Promoted Pins program that invited brands to pay for pins that appear on the search and category pages.   Read More

Mobile Commerce Press

MOBILE MARKETING IS TAKING OFF FASTER THAN OTHER DIGITAL AD CHANNELS

Dec,26,2014
by:Rebecca
IN THE UNITED STATES, SMARTPHONE AND TABLET USERS ARE BEING TARGETED AT A RATE THAT IS MORE RAPID THAN OTHER CATEGORIES.
According to a recent report by BI Intelligence,  mobile marketing  is growing at a faster rate than advertising over any other digital channel in the United States, as a rising amount of the overall ad budget by marketers is being allocated to catching the attention of an increasingly large number of users who look to their smartphones and tablet screens first. Read More 

 Wirehead Technology Mobile Application Development

Do you want your business to POP!
In today's business climate mobility is coming the best way to reach your customers But most mobile apps for business require you to create many different versions of the same app to work with the array of mobile OS's. That can cost you money and time to get that app into the hands of your customers.But what if I showed you how you can get a mobile app for your business that will not only work on all mobile devices, but also work on tablets and PC at no additional cost.Then let me introduce you to WhosPoppin mobile apps.

The WhosPoppin mobile app is different from most other apps because it's developed once and can run on any mobile device,tablet or PC. That in itself would make WhosPoppin one of the best mobile app for your business, but let look closer at the WhosPopin mobile app. most mobile apps will create a mobile version of your business website and allow your customers to visit your page but that's about it. But when WhosPopin develops your app you get links to all social media sites like, Facebook, Twitter, LinkedIn, Youtube and Pinterest.

WhosPopin also links your email,and phone to the apps. Best of all WhosPoppin allow your visitor to buy directly from your website and post it to their social media sites and the Youtube features lets you stream your video message directly to your customers. Now here the kicker WhosPoppin does this with making jump from app to app like other mobile app developers. Means your customers spend less time look for the right icon and more time doing the things you want them to do online buying from your website. So does WhosPoppin sounds like the mobile solution your are looking for for your business?  Do you want to know more? visit our demo site at  
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Featured Report: The Question Your Doctor Should Be Asking You — but Isn’t

Fierce Health IT

Survey: Consumer health tech adoption remains low

Dec,22,2014

by: Katie Dvorak

Use of technology to manage healthcare still remains low for consumers, but many of them view devices and apps in a positive light, according to a new survey from consulting firm Booz Allen Hamilton and research practice Ipsos Public Affairs. For instance, while seven in 10 respondents said they owned a smartphone or tablet, only two in 10 indicated that they used the devices to monitor or manage their health. The older the consumer and the greater their income, the more likely they are to use technology to keep track of their health, according to the report. One of the reasons for low adoption of tech to manage care is security and privacy concerns, according to the report. Because of that, providers must offer secure tools to entice their patients to use them, the authors said.  Read More

Modern Healthcare

What's in your wallet? 'Big data' wants to tell doctors and health plans

Dec,20,2014

by:  Carol Levine

Does privacy still matter? According to Facebook founder Mark Zuckerberg, privacy is no longer a “social norm.” But a recent report from the Pew Research Center found that Americans are indeed concerned about their privacy. More than half (55%) of survey respondents said that the “state of your health and the medications you take” was “very sensitive” information, second only to Social Security numbers. Fewer people considered information about their relationship history (40%), religious or spiritual views (22%), or political views (20%) as very sensitive. At the bottom of the list, only 8% considered “basic purchasing habits” very sensitive. Read More

Time 

The Question Your Doctor Should Be Asking You — but Isn’t

Dec,29,2014

by: Mandy Oaklander

The last time you went to the doctor, were you asked how much soda you drink? Probably not, but at Montefiore Medical Center in the Bronx, it’s now among the standard questions doctors will ask—and then log into the patient’s electronic health record. Those records, analyzed in a new study, reveal some interesting connections between sugar-sweetened beverage consumption and a slew of health problems. Read More

Politico Pro

High noon for federal health records program?

Dec,28,2014

by: ARTHUR ALLEN

Vast spending, frustrating software, angry doctors facing a punch in the wallet — and a hungry new Congress. It could add up to a powerful threat to the Obama administration’s $30 billion program to digitize the nation’s medical records.

Many doctors hate the clunky, time-sucking software they got through the massive subsidy program, and most complain that cumbersome information exchange is frustrating their efforts to coordinate and improve patient care. A quarter-million — half of those eligible for the electronic health records program — will face fines in 2015 for failing to use the systems in the way the government required. State Medicaid officials don’t know how many of their doctors are using electronic records, although they have handed out $9 billion of those federal funds to encourage their adoption. Nor do they have much sense of how much the technology is helping low-income patients. Read More

Heathcare POP Mobile Application Development

Healthcare Providers,
As you know Healthcare IT is changing every day especially in the new m-health field. Where mobile devices like iPhones, Smartphones and tablets becoming how doctors react to their patients and staff. But with this changes comes new laws about how mobility should be used to work with patient data in a secure way. This is where our mobile app called "Healthcare POP" can help Healthcare POP brings all of your healthcare info into one web-based app that can that can work on every mobile, tablet and desktop. For more information on Healthcare POP visit our demo website at http://www.wireheadtec.com/MobileApp.html Then call us if you have any questions.

Featured Report: The Future Of Wearable Technology Is In The Enterprise (At Least For Now)

Washington Post

IT digest: Smartphone sales up 20 percent in quarter compared with last year

Dec,28,2014

by: Mohana Ravindranath
Smartphone sales up 20% in quarter
Worldwide smartphone sales grew 20.3 percent from the same quarter one year ago, though overall mobile phone sales were flat, a new Gartner report showed.Vendors sold an estimated 301 million smartphones in the third quarter. These accounted for 66 percent of the total mobile phone market.“Sales of [simpler] feature phones declined 25 percent in the third quarter of 2014 because the difference in price between feature phones and low-cost Android smartphones is reducing further,” Roberta Cozza, a Gartner research director, said in a statement. Read More

Marketing Sherpa Blog

Ecommerce: Building online trust before customers click over to your competitors’ sites

Dec,23,2014

by: Daniel Burstein

All marketing is built on trust. Without trust, customers won’t subscribe to your email. They won’t open. They won’t click. And they certainly won’t buy. Keeping this in mind, I interviewed Craig Spiezle, Executive Director and President,Online Trust Alliance, about security, privacy and consumer protection. I’ve also and provided tips on how you can build trust with your customers. Read More

CNBC

2015's disruptor class: Isaacson on Elon Musk, mobile payments

Dec,28,2014
Trent Gillies
Mobile payments and Elon Musk are among several trends and innovators poised for a breakout year in 2015, according to one expert.In an interview on CNBC, Walter Isaacson, author of the best-selling Steve Jobs  biography, predicts people who are "unbanked" in society will soon be able to make Internet purchases more easily. Isaacson, chief executive of the Aspen Institute, said the lack of banking options available to some will prompt electronic payment systems to rise to the challenge. Read More

Tech Crunch

The Future Of Wearable Technology Is In The Enterprise (At Least For Now)

Dec,25,2014

by: Jonathan Shieber

The first iteration of Google Glass was a flop with consumers (almost from the beginning), most wearables ultimately go unworn, and even boosters bemoan the state of the current wearable market for consumers. Amid all the gloom there’s one trillion dollar bright-spot for the wearable marketplace. From the voice activated communication and logistics devicesmade by Theatro, to the software platforms developed by APX  Labs andAugmate, and the robotic exoskeletons like Lockheed Martin’s Fortis and HULC models or the wearable device from 1MM Corp., a startup just accepted to the R/GA accelerator in New York, for use in warehouses to reduce worker’s injuries. Read More

Fujitsu Computers

Wirehead Technology has now teamed up with Fujitsu a leading provider of Tablet PCs, 

Slate PCs, Notebooks and Servers for businesses and consumers. Fujitsu Tablet PCs have 

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Featured Report: Six social networks for the enterprise

ZD Net

Six social networks for the enterprise

Dec,20,2014

by:Eileen Brown

Facebook has recently announced 'Facebook at work' for connecting professional contacts. If you don't want to mix your business and personal lives, have a look at these social networks you can use for work.  There are hundreds of social networks for use in business. Each has some great features that can really benefit workers and corporations. Here, we take a look at six up-and-coming business social networks that you might not have heard about yet.  Read More

The Social CMO Blog

Breaking the E-Commerce Sound Barrier with Matrix Retail!

Dec,18,2014
by: Admin
BOOM!  What was that noise?  Someone just broke the e-commerce sound barrier! 

In the third quarter of 2014 Williams-Sonoma’s e-commerce sales represented 51.5% ($587 million) of total company sales overtaking their store sales ($566 million) for the first time! Even more importantly this increase is not due to offsetting reductions in store sales with the $566 million in store sales representing an increase of 4.8% year over year for the quarter. Indeed Williams-Sonoma are now helping to define a new retail formula, where the sum of e-commerce and in-store sales is greater than the parts, generating competitive advantage for even a 58 year old retailer. This phenomena is something I’m now calling Matrix Retail. Read More

Fierce Wireless

Report: FCC set to fine Sprint $105M for unauthorized third-party services billing

Dec,16,2014

by: Phil Goldstein

Sprint (NYSE: S) could be faced with a whopping $105 million fine from the FCC for knowingly overcharging its customers for third-party services, according to a National Journal report. The report, which cited unnamed FCC officials, said that the enforcement action against Sprint has not yet been finalized. If approved, it would match the record $105 million fine AT&T Mobility (NYSE: T) agreed in October to settle an investigation by the FCC, which concluded the carrier billed customers millions of dollars in unauthorized third-party subscriptions and premium text messaging services. The settlement with AT&T is the largest enforcement action in the agency's history.  Read More

Marketing Sherpa Blog

Paid Search: 3 things you should know while running a PPC campaign

Dec,19,2014

by: Jessica Lorenz

“You cannot sit down and wait for shoppers to get to your site,” said Victor Yacaman, Ecommerce Director, Leonisa. Leonisa is the No. 1 provider of underwear in Latin America, with 52% of sales generated from paid search. With the ability to track and measure visitors, it’s no wonder PPC has continued to be widely used by retail marketers, “[which] means you can spend more dollars on the things that are working and less dollars on the things that aren’t working” said Timothy Seward, Founder and CEO, ROI Revolution. Timothy referenced a recent study by Shop.org via Forrester, saying that, on average, “46% of [marketers’] online retail marketing budgets is spent on paid search.”  Read More

Social Media Development Services

Small Business Owners,
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Featured Report: Who owns health data? Supreme Court may try answering that question

Modern Healthcare

Who owns health data? Supreme Court may try answering that question
Dec,18,2014
by:  Lisa Schencker
The U.S. Supreme Court is considering hearing a case that could have implications for self-funded insurers nationwide and as many as 16 states that have passed laws creating healthcare data collection programs.  The case, Gobeille v. Liberty Mutual Insurance Co., asks the question of whether self-funded insurers should have to hand over certain information to state databases upon request or whether those insurers don't have to under federal law. 
The state of Vermont argues that it needs such data—on claims, member eligibility and other issues—to help it improve the cost and effectiveness of healthcare. The insurance company, however, counters that the federal Employee Retirement Income Security Act, or ERISA, exempts it and its third-party administrator from having to submit the information to state databases. Read More

Med City News

A mobile health startup uses doctor moms for medical query business
Dec,18,2014
by: Stephanie Baum

A mobile health startup using doctors who are mostly stay-at-home moms to respond to medical queries by text message has raised $6 million in a Series A, according to a company statement. In a phone interview with MedCity News, First Opinion co-founder and CEO McKay Thomas said the platform was designed to eliminate the needless visits to a physician, which it reckoned accounts for seven out of 10 office visits The investment round was led by first time investor Polaris Partners, with additional contributions being made by existing investors, including True Ventures, Felicis Ventures, Scrum Ventures and Monashees Capital. Thomas said the funding would be used mainly for developing strategies and partnerships. Thomas emphasized that it wasn’t interested in collaborating with insurers. Read More

Fierce Health Payer

Payers take steps forward with mobile apps in 2014
Dec,18,2014
by: Dori Zweig

In a busy year for the healthcare industry, payers tried to move beyond the technical glitches and court rulings associated with the Affordable Care Act and focus instead on the ACA's aim to make healthcare more accessible and personal.

To play into this idea of the consumerization of healthcare, payers have been busy exploring mobile applications that keep their members healthy and temper rising healthcare costs.

Of course, this has been no walk in the park--consumers have been slow to adopt insurers' mobile apps, while healthcare still hasn't been able to effectively harness data in a way to make it useful. Read More

Fierce Health IT

Study: Nearly half of patients would withhold data from providers
Dec,18,2014
by: Susan D. Hall
Nearly half of patients participating in a trial looking at patient control of the medical records withheld clinically sensitive information from some or all of their care team.

The Regenstrief Institute, Indiana University School of Medicine and Eskenazi Health (formerly Wishard Health Services) conducted the six-month trial involving 105 patients at a primary care clinic. Patients were allowed to designate who could see their records, including information on sexually transmitted diseases, substance abuse or mental health.

Patients were able to hide some or all of their data from some or all providers--and 49 percent of them did. However, healthcare providers were able to view the hidden data, if they felt the patient's healthcare required it, by hitting a "break the glass" button on their computer screens, according to an announcement. Read More

Wirehead Technology's Healthcare POP

Healthcare Providers,
As you know Healthcare IT is changing every day especially in the new m-health field. Where mobile devices like iPhones, Smartphones and tablets becoming how doctors react to their patients and staff. But with this changes comes new laws about how mobility should be used to work with patient data in a secure way. This is where our mobile app called "Healthcare POP" can help Healthcare POP brings all of your healthcare info into one web-based app that can that can work on every mobile, tablet and desktop. For more information on Healthcare POP visit our demo website at http://www.wireheadtec.com/MobileApp.html Then call us and we will help you make your practice POP!. 

Featured Report: What Motivates Consumers to Complete E-Commerce Purchases?

Web Pro News

Facebook Rolls Out Call-To-Action Buttons For Businesses

Dec,12,2014

by; Chris Crum

Facebook announced a call-to-action feature to “help Pages drive business objectives directly from the Page itself.” “Businesses will now be able to link from a selection of buttons to any destination on or off Facebook, allowing for a much deeper integration with Pages,” a Facebook spokesperson says. “The seven call-to-action buttons available are Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video.” In a blog post, Facebook shares a quote from Dollar Shave Club, which has been using one of the buttons: “Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club Read More

ComputerWorld

Salesforce introduces custom AppExchange storefronts
Dec,11,2014
by:

Matt Weinberger

 
Salesforce today introduces AppExchange Store Builder, which lets any customer set up a curated storefront of their most favorite (or most required-by-business) enterprise apps -- with Salesforce's own analytics under the hood and its identity infrastructure gluing the whole thing together. As every company becomes a technology company -- or "app company," as Salesforce puts it -- Store Builder will make it easier to connect users in just a few clicks to the cloud-based tools changing the face of business. It's included in a customer's existing Salesforce subscription and available today.  Read More

IDG Connect

WiFi Direct v Bluetooth: Which Will Win?
Dec,08,2014
by:  Marc Ambasna-Jones
WiFi technology has come a long way since 1997 and the launch of the first 802.11 standard. That was the year Netflix was launched, the Facebook.com domain first went live and JK Rowling published her first novel, Harry Potter and the Philosopher’s Stone. While Rowling, Netflix and Facebook would go on to become leaders in their fields, WiFi’s rise to the top has not been without its challenges. Yet WiFi as a networking technology has produced a little magic of its own and is now unparalleled, pushing boundaries and not just in internet networking. WiFi Direct, a peer-to-peer version of the technology, has been gaining considerable ground in the last 12 months, to the extent that it is on a potential collision course with Bluetooth. Read More

Marketing Proofs

What Motivates Consumers to Complete E-Commerce Purchases?
Dec,15,2014
by: Ayaz Nanji
 Most online shoppers say they want to know what other customers think about a product before purchasing it on an e-commerce site, according to a recent report from VWO.

Some 55% of online shoppers say reviews from other shoppers are an important factor that influences their ultimate decision to buy or not buy, the survey of 1,000 mobile and desktop users found. However, 23% of consumers say they do not think reviews from others are important, and 22% are indifferent about the issue. Read More: 

Social Media Development Services

Small Business Owners,

We can now offer your business complete Facebook page development with ShortStack that can help your business get more out of Facebook. Now you can link your website into your Facebook page and reach your customers anywhere and they can share your product or services with their friends. Check out our Facebook pages all designed using ShortStack. Then contact us and let us help you create Facebook pages for your business Just think how Powerful that can be for your business. To find out how we can help your business effectively use social media sign up at our Social media website at
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