Jan,25, 2013
by: Charles Dearing
Social tools help you connect with readers in a more personal way. This not only gets people to trust you but also lets search engines, such as Google, know that your website is important. This results in a much higher ranking on Google, making your website easier to find. It’s important to include social networking in your daily search engine optimization and to be a leader in your niche.
Use Facebook or Foursquare to show Google your location
Location plays a vital role in Google’s algorithm. If you are on Facebook or Foursquare, the good news is that both networks allow users to check in to a location. Remember that Google uses Web citations from your physical address to verify your location on Google Places and to do your local organic ranking. This indicates that Google does use your location to rank your website.
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This Week's Mobile Marketing News
Ad Age
Reckitt Benckiser Combats 'Social Fatigue,' Bets on Facebook
Jan,28,2013
by: Jack Neff
Laurent Faracci, U.S. chief strategy and marketing officer of Reckitt Benckiser, acknowledges that he works for one of the most cost-focused marketers around. When such a tough customer finds that a Facebook program pays off, it may carry Nixon-goes-to-China weight. That may be why most attendees at Facebook's first CPG Summit on Jan. 17 stuck around to the bitter end in a cramped space near the Jacob Javits Convention Center in New York to hear what Mr. Faracci had to say. And the results were encouraging -- at least for RB and Facebook.
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Tech Crunch
Time Spent In Retailers’ Mobile Apps Grows More Than Five-Fold In A Year, Flurry Finds
Jan,25,2013
by:Kim-Mai-Cutler
Consumers spent six times as much time in retailer apps in December compared to a year earlier, showing that shopping and commerce is finally beginning to take off on mobile platforms. Flurry, the mobile analytics startup, looked at about 1,800 iOS and Android apps from December 2011 to December of last year. They also broke it down into five other categories including Retailer Apps, Price Comparison, Purchase Assistant, Online Marketplace and Daily Deals. Time spent in apps overall grew by 132 percent year-over-year, so as you can see above, basically every category except for daily deals outpaced growth in the rest of the ecosystem.
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e-Marketer
US Ahead of Western Europe in QR Code Usage
Jan,28, 2013
by: Staff
Consumers most familiar with QR codes on magazines, printed materials A recent study of QR code usage among consumers in the US, UK, Germany and France found that Americans were the most likely to have used the technology. According to the study of 2,000 Americans and 1,000 Europeans undertaken by Pitney Bowes, US consumers were more likely to report having scanned QR codes across every medium by which the codes were delivered.
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