Jan,18, 2013
by: Ryan Matzner
From leveraging specific features like GPS all the way down to the mere fact that people are walking around with Internet-connected computers in their pockets, smartphones open a whole new world of opportunities for marketers at businesses from large and small. The following are some key ways businesses are getting an extra boost via mobile apps.
1. Geo-Targeted Push Notifications
Back in 2010, then-Google CEO Eric Schmidt talked about how the future of mobile would be autonomous and serendipitous. That is, mobile devices would present users with information about the world around them in an automatic way. In Schmidt’s example, as he walked around a particularly storied neighborhood of San Francisco, an app would passively display information about the history of places he passed. But the technology has become a reality, and a boon to business. Here are some ways businesses could use geo-targeted push notifications.
A band on tour could notify fans in a particular city that tickets there are nearly sold out or remind concert-goers to show up early so they don’t miss the opening act
A national chain could easily send city- or region-specific notifications about special offers based on what users in that area are interested in
A restaurant could boost loyalty by sending a special offer to customers who had been in the past year but not in the last two months
A store could announce a sale on umbrellas coupled with a weather alert to nearby users when it’s predicted to rain soon
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This Week's Mobile Marketing News
Forbes
Is Location Based Advertising The Future Of Mobile Marketing And Mobile Advertising?
Jan,17,2013
by:Steve Olenski
Along with content marketing I don’t think there’s a more ubiquitous phrase right now in the world of marketing and advertising than anything that starts with the word “mobile.” Everyone has their opinion, their idea, their beliefs and so on when it comes to mobile marketing and mobile advertising. Just this past October yours truly wrote a piece entitled Mobile Marketing – The Elephant In The Room For Marketers. As I wrote then and still believe today “The fact of the matter is that mobile marketing – despite all it’s continued hype and promise has been severely under utilized by marketers of all shapes and sizes.”
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Site Pro News
New MySpace Launches, Garners Little Attention
Jan,18,2013
by:Jennifer Cowan
The New MySpace launch got lost in the Facebook shuffle this week. The former social networking titan launched its revamped site Jan. 15, the same day of Facebook’s Social Graph announcement which captured and held the attention of the media and technology buffs alike. The site is now open for registration and, those who do sign up, will be able to stream pop star Justin Timberlake’s Suit & Tie, the new single featuring Jay Z, for free. Prior to this week, site membership was by invitation only.
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Mobile Marketing Watch
The ‘Sickness’ Behind Social Networks Exposed
Jan,16, 2013
by: Michael
According to the Centers for Disease Control and Prevention, the flu is a full-blown epidemic in Maryland and 46 other states today. With the number of new flu cases dramatically exceeding what is observed during a normal flu season, it seems today that everyone is either suffering from the flu or avoiding those with the illness. As a result of the epidemic, social networks have been lit up by talk of the flu bug. And a new report is diagnosing our favorite social networks to complain on when fevers, aches, and pains arrive.
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Wirehead Technology Small Business IT Services
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