Featured Report:What Can Your Mobile Strategy Learn From Domino’s Digital Dominance?

Mobile Marketing Watch
Jan,04,2013
by:Michael
If you haven’t been paying attention, perhaps you’ve overlooked that Domino’s is delivering a lot more than just pizza these days. Domino’s growing dominance in all forms of digital and mobile marketing is actually quite impressive. Domino’s has utilized mobile technology and social media to drive foot traffic into its stores for a while now, with success on nearly all fronts. Through innovative campaigns using Foursquare, to going back to basics with SMS, Domino’s continues to leverage mobile to its advantage.
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This Week's Mobile Marketing News
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Small business Newz
7 Marketing Metrics Worth Obsessing Over
Jan,03,2013
by:John Jantsch
Marketers need to measure a lot of things in order to get better. Not everyone does and those that do sometimes measure the wrong things. The obvious things like leads and sales revenue are important, but they’re quite often just a measure of what is and not an accurate measure of what could be or, perhaps more importantly, what’s causing what is. Until you can grasp the things that impact your organization’s true health you’ll be stuck treating symptoms instead of treating the disease. There are many ways to grow a business, including injecting lots of money into the generation of awareness and interest, but the most profitable way to grow a business is to take what it does well and grow organically through the base of your success. I’ve used the following seven metrics to gain a crystal clear picture about the health, growth potential and challenges facing a business interested in growing organically. I present these as seven metrics worth obsessing over.
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Web Pro News/Social Media
Shouldn’t Google Be Pushing Google+ On Its Users?
Jan,06,2013
by: Chris Crum
Google, who just officially came away from a major antitrust investigation unscathed, is now drawing some criticism in the press over its “requiring” of people to use Google+, or rather having a profile when they sign up for various services like Gmail, YouTube, etc. I’m not sure what the new revelation here is. Google has been integrating Google+ into just about every facet of its business since it was launched, and has been very clear from the beginning that Google+ is the social layer or “social spine,” if you will, of Google. With that stated (repeatedly) mentality, and last year’s changes to its privacy policy, nobody should be surprised to see Google continue to push Google+ on users. Google has repeated this line over and over again: “Google+ is Google.”
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e-Marketer
Whither the Brand Website?
Jan,07, 2013
by:Staff
Still an important piece of the content marketing landscape Brands are spending more time—and money—engaging with consumers outside of their brand sites on the likes of YouTube, Tumblr, Facebook and many other channels. As marketing efforts move to social networks and to content sites such as BuzzFeed, what happens to the brand’s dot-com?
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Small Business Healthcare Consortium

Hello Small Business Owners,
I am writing to you because our changing health care system will have a profound effect on all of us. Now that the election is over and the Supreme Court has ruled, the Affordable Care Act (ACA) is not going away. It will not be repealed and it is up to us to make sure it will work for small businesses and individuals as it was intended to do. That’s why I joined the Campaign for Better Health Care’s newly created Small Business Health Care Consortium (SBHCC).

This consortium views the needs of small businesses and their employees as a top priority. And, as a member of the Steering Committee of the SBHCC, I am personally inviting you and asking you to invite your network of small businesses to participate in a one hour, educational free webinar about the Affordable Care Act on January 15th at 11:00am CST or January 16th at 3:30pm CST. Discussions around health reform have been confusing and, sometimes, even misleading. It is the goal of this free webinar to provide factual information about the changes that are already happening and those coming in the near future. It will discuss the benefits and opportunities of the ACA and what Illinois small businesses need to do to make sure this law will benefit them.

Follow this link to register for:
January 15th: https://cc.readytalk.com/cc/s/registrations/new?cid=ecg0qj9s21aq

January 16th: https://cc.readytalk.com/cc/s/registrations/new?cid=m2wt2unotbju

Many key components of the ACA are national in nature. For instance, small businesses currently providing health insurance to their employees could be eligible for a 35% tax credit. And, while employers with fewer than 50 full time employees are not required to provide health insurance, their employees can take advantage of the ACA’s benefits. Other components will be implemented at the State level and these decisions will either enhance small businesses or provide another hurdle. One important component is that all states must implement a health insurance exchange (marketplace). These exchanges will include a rate review process with defined, easy to understand plans to consider and review side-by-side. As small business owners we share many of the same, serious business challenges. It is my hope that you and your small business peers do want to learn more about the ACA. Let’s take this opportunity to act collectively to get control of health insurance costs and improve access to coverage.

The opportunity to create positive change is now. It is about fairness and choices for small businesses. Please register:
January 15th, 11am CST:
https://cc.readytalk.com/cc/s/registrations/new?cid=ecg0qj9s21aq
January 16th, 3:30pm CST:
https://cc.readytalk.com/cc/s/registrations/new?cid=m2wt2unotbju

And, do not hesitate to contact me with any questions or ideas. Reach me at 312-286-8416 email wireheadtec@gmail.com or Wirehead Technology Healthcare IT Serives at www.wireheadtec.com/Home.html Find a listing of our SBHCC Steering Committee members at: www.cbhconline.org/smallbusiness .

Sincerely,
Howard Lee CIO
Wirehead Technology

If you need answers to your Healthcare IT needs now visit our Healthcare Managed Services page at Wirehead Technology