ClickZ
Jan,10, 2013
by: Matt Kapko
To integrate or not to integrate - that is the question that marketers, brands and agencies are still debating at CES 2013, held in Las Vegas. While online publishers are increasingly pushing for multi-platform buys across mobile, tablet and desktop, there continues to be a wide gap between the mobile first (or mobile only) crowd and those who put their efforts into fully integrated marketing campaigns that reach across platform and device. The answer for most is somewhere in the middle, but that certainly doesn't help brands get the most effective return on their ad spend. The meandering quest for the right mix of marketing and advertising to tablets, smartphones and desktops is nothing new, but the potential audiences available in each channel has shifted dramatically.
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This Week's Mobile Marketing News
Smartblog on Social Media
The power of location: Why Foursquare should be part of your digital-marketing strategy
Jan,14,2013
by:Jennifer Nedeau
With more than 25 million people on Foursquare and 3 billion check-ins, Foursquare competes with the likes of Instagram (45 million users) and Path (5 million users) and is one of the few successful mobile-only social networks. Since it launched in 2009, Foursquare has become an increasingly helpful tool for local businesses and national brands trying to connect with consumers on a 1:1 level. I witnessed the power of Foursquare recently when I helped to create a partnership between Foursquare and TIME magazine for the 2012 political conventions. Through customized Foursquare content and badges tailored for the convention experience, TIME was able to reach nearly 1 out of 5 people on the ground at the RNC and DNC in a meaningful, relevant and location-specific way. And it is this experience which convinced me to consider Foursquare in marketing campaigns. The good news is that Foursquare recently improved its platform making it more useful for businesses and marketing strategy.
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Online Media Daily
National Brands Beginning To Think Local On Mobile
Jan,11,2013
by:Laurie Sullivan
National brands that do not build effective local mobile ad campaigns will miss a major opportunity to connect with consumers in their neighborhood, Mike Boland, program director for BIA/Kelsey's Mobile Local Media practice, told MediaPost. BIA/Kelsey's mobile ad revenue forecast suggests local, mobile campaigns will grow from $664 million in 2011 to $5.8 billion in 2016, representing a compound annual growth rate of 54.2%.
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SmartBlog on Social Media
Getting started with Pinterest for business
Jan,11, 2013
by: Amber Wallor
There’s no doubt that Pinterest is generating considerable amounts of referral traffic for businesses. Many people were using Pinterest for business by finding ways around the settings meant for personal users, but now Pinterest is officially opened up to the business world. This is a great opportunity for brands that have been waiting to join to get involved with Pinterest. Already have a Pinterest account that you’ve been using for business? Here’s how to convert yours: Log on to the network’s business page, where you will be prompted to convert your personal account to business by following the steps outlined below:
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