Featured Report:6 reasons startups should consider selling to small businesses, not big enterprise

This Week's Mobile Marketing News


Mobile Commerce Daily
63pc would purchase from a mobile email: report
Mar,18,2013
by:+Chantal Tode
In a sign of the growing role that mobile email is playing for retailers, as many as 63 percent of consumers say they would make a purchase from an email received on a mobile device, according to a new report from BlueHornet.

The “2013 Consumer Views of Email Marketing” report points to the importance of optimizing email for mobile, with 80.3 percent saying they would delete an email that is not optimized for mobile, up from 69.7 percent a year ago. Additionally, 30.2 percent said they would unsubscribe from email after receiving an email not optimized for mobile, up from 18 percent.
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Score Small Business Success Blog
6 Ways CRM Software Can Benefit Your Growing Small Business
Mar,15,2013
by:+ SBA
Do you still rely on only a spreadsheet or basic database to track who your customers are and what and when they buy from you? As your business grows, are your data management tools growing with you?

The process of manually researching, maintaining and interpreting these kinds of customer records can be overwhelming. If you have a large and/or growing customer base, then a customer relationship management tool (CRM) is one of the best investments that your business can make to increase sales and boost customer loyalty. Best of all, it needn’t break the bank. Small-business-friendly CRM tools can cost as little as $15 per month, per user (thanks to an increase in cloud-based online tools).
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Venture Beat
6 reasons startups should consider selling to small businesses, not big enterprise
Mar,15, 2013
by:+Andrew Gazdecki
Andrew Gazdecki is the founder and CEO of Bizness Apps, a do-it-yourself mobile app & mobile website platform for small businesses, and Bizness CRM, a CRM platform designed to make selling to small businesses easy.

With all the buzz these days about how sexy and cool the enterprise has become, there is a segment of business customers that startups are overlooking: small businesses. Small businesses tend to have far less capital than large enterprises, but as customers, they offer startups a number of advantages that make them ideal customers to focus on.
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Featured Report: 6 Steps to Turn Your Online Lead Generation Into Lead Nurturing

Convince and Convert
Mar,14, 2013
by:+ Jonathan Dempster
Sales leads are the cornerstone success point to any business-to-business (B2B) industry. If you know when someone is looking to buy a product or service that you offer, you can contact them directly, pitch your service, and spell out their return on investment to secure the sale.

However, too much focus is placed on these quick win sales. What about the potential customer who doesn’t know how you can help them yet? What about the potential customer who wants a bit more information on prices? Surely they are just as valuable in the long term.
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Hello Businesses Owner,

I am writing to you because our changing health care system will have a profound effect on all of us. Now that the election is over and the Supreme Court has ruled, the Affordable Care Act (ACA) is not going away. It will not be repealed and it is up to us to make sure it will work for small businesses and individuals as it was intended to do.

That’s why I joined the Campaign for Better Health Care’s newly created Small Business Health Care Consortium (SBHCC). This consortium views the needs of small businesses and their employees as a top priority.

And, as a member of the Steering Committee of the SBHCC I am personally inviting you to join our network of small businesses who know that only through our collective voices that will assure that the Affordable Care Act live up to its goal of making healthcare affordable for all.

Discussions around health reform have been confusing and, sometimes, even misleading. It is the goal of the SBHCC to provide factual information about the changes that are already happening and those coming in the near future. The SBHCC discusses the benefits and opportunities of the ACA and what Illinois small businesses need to do to make sure this law will benefit them.

Many key components of the ACA are national in nature. For instance, small businesses currently providing health insurance to their employees could be eligible for a 35% tax credit. And, while employers with fewer than 50 full time employees are not required to provide health insurance, their employees can take advantage of the ACA’s benefits.

Other components will be implemented at the State level and these decisions will either enhance small businesses or provide another hurdle. One important component is that all states must implement a health insurance exchange (marketplace). These exchanges will include a rate review process with defined, easy to understand plans to consider and review side-by-side.

As small business owners we share many of the same, serious business challenges. It is my hope that you and your small business peers do want to learn more about the ACA. Let’s take this opportunity to act collectively to get control of health insurance costs and improve access to coverage. The opportunity to create positive change is now. It is about fairness and choices for small businesses. To that end I like for you to hear my own personal story about how the new healthcare law will effect me.

Please go to this link at Healthcare.gov to see my story Watch My Story

Then Join the SBHCC do not hesitate to contact me with any questions or thoughts. I may be reached at wireheadtec@gmail.com or Wirehead Technology

Sincerely,
Howard Lee
CIO
Wirehead Technology
Tel-312-286-8416