Search-Based Mobile Ad Targeting Up In 2012

This Week's Mobile Marketing News
Online Media Daily
Search-Based Mobile Ad Targeting Up In 2012
Mar,08,2013
by:+Mark Walsh
The top mobile search categories didn’t necessarily attract the most ad dollars last year.

The top verticals searched via mobile devices were local restaurants, travel (gas stations, hotels, transportation) and health and beauty. But only travel was among the top three in advertising, along with telecom and financial services.

Telecom and financial services are typically among the highest-spending ad categories online, so that appears to carry over to mobile as well. All findings are per new data from location-focused mobile ad network xAd.
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The Next Web
Social app monetization kicks in as App Store revenue jumps 87% year-over-year: Report
Mar,08,2013
by:+Josh Ong
Social networking apps are beginning to pay off quite nicely after monthly revenues for the category on the App Store jumped 87% year-over-year in January, according to a new study from App Annie.

The app store analytics service found that the social networking apps category is now the third highest in terms of monthly revenue, behind only games and productivity. It’s an impressive showing, given that it was placed 12th last January.

In terms of downloads, social networking was sixth overall among categories on the App Store in January. According to App Annie, monthly downloads were up 30% year-over-year and now account for 5% of total downloads.
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Dynamic Business
Free vs paid social media?
Mar,11, 2013
by:+Lauren Fried
Social media marketing has changed the way businesses reach out to their customers and it continues to change and shape the business-customer relationship. SMEs are generally attracted to social media marketing because they view it as a free tool that allows them to reach potential customers and build a relationship that could potentially lead to more sales. For businesses already using free social media networks there can be uncertainty around whether to use the paid services of these networks and how they can be best leveraged. While free social media has great benefits it can be sometimes challenging to develop an online following and get a good return on investment.

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Featured Report: What Will Mobile Bring to Consumers and Marketers in 2013?
Web Pro News
Mar,10, 2013
by:+ Sean Patterson
The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perhaps unwelcome) surprises for both consumers and advertisers.

As seen at this year’s Consumer Electronics Show (CES) and Mobile World Congress, tech companies are focusing more than ever on smartphone and tablet devices. Companies such as Sony, LG, Asus, and even HP unveiled new devices that will enter a market already largely controlled by the likes of Apple, Samsung, and Amazon.

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Hello Businesses Owner,

I am writing to you because our changing health care system will have a profound effect on all of us. Now that the election is over and the Supreme Court has ruled, the Affordable Care Act (ACA) is not going away. It will not be repealed and it is up to us to make sure it will work for small businesses and individuals as it was intended to do.

That’s why I joined the Campaign for Better Health Care’s newly created Small Business Health Care Consortium (SBHCC). This consortium views the needs of small businesses and their employees as a top priority.

And, as a member of the Steering Committee of the SBHCC I am personally inviting you to join our network of small businesses who know that only through our collective voices that will assure that the Affordable Care Act live up to its goal of making healthcare affordable for all.

Discussions around health reform have been confusing and, sometimes, even misleading. It is the goal of the SBHCC to provide factual information about the changes that are already happening and those coming in the near future. The SBHCC discusses the benefits and opportunities of the ACA and what Illinois small businesses need to do to make sure this law will benefit them.

Many key components of the ACA are national in nature. For instance, small businesses currently providing health insurance to their employees could be eligible for a 35% tax credit. And, while employers with fewer than 50 full time employees are not required to provide health insurance, their employees can take advantage of the ACA’s benefits.

Other components will be implemented at the State level and these decisions will either enhance small businesses or provide another hurdle. One important component is that all states must implement a health insurance exchange (marketplace). These exchanges will include a rate review process with defined, easy to understand plans to consider and review side-by-side.

As small business owners we share many of the same, serious business challenges. It is my hope that you and your small business peers do want to learn more about the ACA. Let’s take this opportunity to act collectively to get control of health insurance costs and improve access to coverage. The opportunity to create positive change is now. It is about fairness and choices for small businesses. To that end I like for you to hear my own personal story about how the new healthcare law will effect me.

Please go to this link at Healthcare.gov to see my story Watch My Story

Then Join the SBHCC do not hesitate to contact me with any questions or thoughts. I may be reached at wireheadtec@gmail.com or Wirehead Technology

Sincerely,
Howard Lee
CIO
Wirehead Technology
Tel-312-286-8416