Featured Report: Big-Box Stores Like Target Think These New Apps Can Defeat Amazon

ADWeek

Big-Box Stores Like Target Think These New Apps Can Defeat Amazon
Dec,01,2014
by: Lauren Johnson

Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success. This holiday season, however, might prove to be the apps' tipping point thanks to more sophisticated tools at retailers' disposal, including mobile mapping, payments, price-comparison tools, image recognition features and beacon technology. In fact, these new features might even give retailers a fighting chance against Amazon.

Target, Walmart and Kohl's are all traditional big-box retailers with new, souped-up mobile apps this year aimed at steering shoppers away from Amazon. Target, for example, recently launched store-specific mapping software that helps shoppers navigate its sprawling retail centers. Read More

Mobile Comerce Daily

Image recognition increasingly an app must-have as scanning gains ground
Nov,26,2014
by: Alex Samuely

With major retailers such as Amazon, Target and Macy’s offering image recognition within their mobile applications, the technology is likely to become a must-have although more sophisticated scan-to-shop deployments could remain limited.

Scan-to-buy options enabling consumers to shop directly from a retailer’s catalogs, print ads and in-store signage are increasingly a standard offering. However, more retailers are also scrambling to compete against Amazon and showrooming by and employing image recognition technology that allows consumers to point their phone at any object and receive suggestions for similar products within the brand app. Read More

Social Media Daily

Twitter Invites Advertisers To Create Offers
Nov,26,2014
by: Gavin O'Malley
, Expanding its ecommerce efforts, Twitter is inviting advertisers to create credit-card-connected promotions, and share them with users directly in their timelines.

With their credit cards, users can redeem the new “Twitter Offers” in stores without the need for a coupon or numerical code.

Twitter Offers also represents a new way for marketers to measure the effectiveness of their campaigns across channels, according to Tarun Jain, group product manager at Twitter.

“Advertisers will be able to attribute redemptions directly to their campaigns on Twitter, so that they can effectively measure the ROI from their promotions, even when redemption happens offline,” Jain explained in a blog post on Tuesday.

Twitter is bullish about its place in the ecommerce ecosystem. Most notably, the social giant recently began rolling out a “buy” button in tweets. Read More

TeleCompetitor

Parks: Streaming Media Players Will Be Popular Electronic Gifts
Nov,24,2014
by: Andrew Burger

Smart watches and connected consumer electronics (CE) entertainment devices, such as game consoles and streaming media devices, will be this holiday season’s most popular electronic gifts, according to new market research from Parks Associates.

Surveying purchases of connected CE devices this year, Parks found that 37 percent of smart watches, 25 percent of streaming media players – such as Roku 3 and Google’s Chromecast – and 20 percent of game consoles were gifts. Tablets and e-readers, motion controllers, DVRs, MP3 players and other Internet-enabled music systems were also popular gift items. Read More

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Featured Report: 7 Quick Marketing Tips for Attracting Holiday Business

ZD Net

For enterprise, mobile devices about to become irrelevant

Oct,12,2014

by:  Larry Dignan

 Samsung has revved up a services engine to better target enterprises and sell Galaxy tablets and smartphones. Apple has paired up with IBM to drive enterprise sales of iPhones and iPads. And Microsoft has Nokia, Surface and other devices. But a funny thing is happening on the mobility front when it comes to real business: The actual device is becoming irrelevant.  Read More

Marketing Sherpa

How reputation affects success (and 5 ways to improve it)

Oct,07,2014

by:Daniel Burstein

For an ecommerce transaction, trust is essential. While ecommerce has grown significantly, it still requires more confidence for a customer to purchase from an online retailer (where the value of the product and reliability of the store is conceptual) than a brick-and-mortar retailer (where customers can touch and feel a product and take it home instantly). We wanted to test this theory and see how reputation affects overall ecommerce success. In thisMarketingSherpa Ecommerce Benchmark Study survey Read More

Dex Media

7 Quick Marketing Tips for Attracting Holiday Business

Oct,07,2014

by: Marion Jacobson

The final weeks of 2014 are upon us, ready or not. It’s 11 weeks until Christmas, and savvy shoppers are already making plans to take advantage of Black Friday and Cyber Monday deals. Even if you don’t have a retail business or sell gifts or holiday-related items, you’re probably thinking of ways your business can capitalize on holiday activity. Read More

Mobile Marketing Watch

Infographic Shows the ‘Good and Bad’ of Social Media Marketing

Oct,10,2014

by: Michael Essany

Just because everyone, it seems, is using social media marketing for their business doesn’t mean that everyone is using it effectively. “Despite the growth of social media marketing,” says Kimberlee Morrison of SocialTimes , “CMOs still have some questions. Social has the potential to connect brands with consumers the world over, but only for those who understand how to use the medium.”   Read More

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Featured Report: How to Start a Business Blog

GiGaom

Data plans are the biggest obstacle to mobile video’s future

Sept,05,2014

by: Janko Roettgers

The high cost of mobile data is one of the main reasons why people don’t stream more video on the go. High price tags on content are also a turn-off.Consumers are increasingly turning to their phones to stream video, but there’s one major obstacle that still holds many back from watching video on mobile devices while outside of their own home: data plans. That’s one of the findings in the most recent Ericsson ConsumerLab TV and Media report. Read More

Dex Media

How to Start a Business Blog

Aug,25,2014

by: Marion Jacobson 

Some of the most frequently asked questions from small businesses involve blogging.

• Should I have a business blog? YES!
• How do I start? 
• How often should I publish new content? REGULARLY. AT LEAST ONCE A WEEK
• What should I write about?WRITE ABOUT WHAT YOU KNOW
• How do I get people to read my blog? PROMOTE YOURSELF  Read More

Chain Store Age

IBM: Mobile drives growth in August online sales

Sept,04,2014

by: DAN BERTHIAUME

 Online U.S. retail sales for August 2014 were up more than 11% as compared to the same period the prior year. According to new IBM Digital Analytics Benchmark data, mobile traffic accounted for 41.5% of all online traffic, up 34% compared to the same period the previous year. Mobile sales saw strong growth, up nearly 39%, reaching 7.8% of all online sales. Smartphones drove 27% of all online traffic compared to tablets at 13.8%, making the smartphone the browsing device of choice. When it comes to making the sale, tablets drove 11.5% of all online sales while smartphones accounted for nearly half of that at 6.2%. Tablet users also averaged $110.93 per order, more than smartphone users, who averaged $95.65 per order.  Read More

Venture Beat

Study: In social advertising, YouTube converts more customers than anyone else

Sept,04,2014

by: Stewart Rogers

When it comes to paid advertising on social platforms, YouTube is the clear winner in introducing new products and helping consumers make their purchasing decisions, according to a new study Aol Platforms released today. The report, which analyzed data found within 500 million clicks and 15 million conversions during the first quarter of 2014, tracked social purchase interactions through Convertro’s attribution technology. This then determined which platforms had affected online sales and at what point in the purchasing decision they had influence on the consumer.  Read More

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Featured Report: Hackonomics: Cybercrime's cost to business

Fierce Wireless

Analysts: 30% of Android phones in 2015 won't access Google services

June,24,2014

by: Mike Dano

According to a new report from CCS Insight, the dramatic and continued growth of the Android smartphone operating system may not be the boon to Android developer Google (NASDAQ: GOOG) that some may have expected. According to the firm, fully one in four Android phones don't currently access Google services like Maps, Gmail and the Google Play app store--and that number will likely grow in the future. Read More

ZD Net

Hackonomics: Cybercrime's cost to business

June,25,2014
by: Violet Blue 
They say "crime pays" -- but we can be certain the paychecks for cybercrime come right out of the pockets of every business with a digital footprint. In March, Juniper Networks and RAND Corporation released Hackonomics: A First-of-Its-Kind Economic Analysis of the Cyber Black Markets; its conclusion that the "Cyber Black Market" is more profitable than the global illegal drug trade led us to examine the cost of the cyber black market on businesses.  Read More

CIO Mobile

BYOD Stipends May Soon Go Away (If IT Gets Its Way)

June,23,2014

by:  Tom Kaneshige 

For employees, nothing gets more personal than money. So when companies began doling out payments to offset Bring Your Own Device wireless service bills, employees cheered. Those cries of joy, however, may turn to tears of sorrow. The BYOD payment has undergone multiple facelifts over the last couple of years -- from expense reimbursements to paycheck stipends to wireless bill credits -- and might soon evolve itself right out of existence. Read More

RCR Wireless

Sprint rolls out 30-day trial, expands LTE, Spark, HD Voice
June,23,2014
by: Dan Meyer

Sprint’s network challenges have been well known for some time as the carrier has struggled through its Network Vision upgrade program and resulting hit to its customer base and network quality. In an attempt to at least persuade customers to give its network a try, Sprint today rolled out a new 30-day guarantee program that will refund customers all charges related to using the carrier’s service should they not stay with the carrier past the first 30 days. The refunds would include the price of the device and all service and activation fees  Read More

MERP Solutions Mobility in Retail

Watch this video

Hello Retailers,
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Howard Lee
CIO
Wirehead Technology
Tel: 773-944-0370
Email:wireheadtec@gmail.com

web: www.wireheadtec.com

Featured Report: 7 Over-used Yet Effective Image Ideas for Your Website

7 Over-used Yet Effective Image Ideas for Your Website

dex Media
June,06,2014
by:Jeff B. Copeland 
The Big Photo at the Top of the Homepage - seems like you see that design on nearly every business website. Well, it's popular for some good reasons:
Good Reason #1: Our brains are wired to form an immediate opinion or feeling from an image, particularly an image of another human. 
Learn More

Social Media: 4 steps to build your personal brand using LinkedIn 

Marketing Sherpa
Jun,13,2014
by:Rachel Minion What is personal branding? A personal brand is an expression of a value proposition.It is a powerful message that clearly articulates who you are, what you do and how you create value. When applied to social media, a personal brand creates a memorable first impression that entices visitors to connect with you. When using LinkedIn, a brand message should be the professional version of your value proposition. This brand messaging should be consistent throughout your profile and capture the attention of your visitors. 
Read More

Amazon's streaming music faces barriers in cost, limited catalog

 

Mobile Marketer
June,13,2014
by:Michelle Saettler
Amazon seeks to broaden the appeal of its Prime service by offering streaming music as part of a paid-for, multi-entertainment bundle under one annual-subscription umbrella free of advertisement interruption. 
Read More



 

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Discover how the power of Email Marketing by Constant Contact can help you better connect with your customers, strengthen your relationships with them, and grow your organization. Don't have a website? we can build one for you that is optimized for social media. Sign up for a FREE 60-Day Trial Need to know more check out our website at Wirehead Social Media Services

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Do you need help in getting your social network up and running but don't know where to go? We can help let our new Social Media Managed Services will set up all of your social networks from Facebook to Pinterest. We can also help with writing a company newsletter and blogs and distributing it to all of your social networks.  Our services can will also link your website content to social network that will Drive more traffic to your website with focused, targeted email communications. Build and manage your email list: import existing customer lists, add names individually, or capture contact information from website visitors. Don't have a website? We can build one for you that is optimized for social media.

Email Marketing is the perfect tool for connecting with your customers and driving new business. And because I'm a Constant Contact Solution Provider, I'm able to provide you with an exclusive offer: Buy Email Marketing before March 31st and recieve EventSpot, Online Survey and Social Campaigns FREE for the first 3 months.* Here's how it works: Choose the products you wish to purchase, including Email Marketing, EventSpot, Online Survey and Social Campaigns Click on "Redeem promo code" on the final payment screen and add promo code MARCH2014 to receive EventSpot, Online Survey and Social Campaigns free for the next 3 months.* Sign up to take advantage of this exclusive offer. If you need help, I can get you set up or even manage your account for you. Just give me a call at 773-944-0370.

Sincerely, Howard Lee Wirehead Technology email:Wireheadtec@gmail.com Tel:773-944-0370

*Terms and Conditions: This March Promotion (the "Promotion") begins on March 18, 2014 at 12:00 a.m., Eastern Time ("ET"), and ends on March 31, 2014 at 11:59 p.m., ET (the "Promotion Period"). If eligible Constant Contact customers purchase Constant Contact's Email Marketing product or Email Marketing with MyLibrary Plus, during the Promotion Period, they will receive 100% off of Constant Contact's EventSpot, Social Campaigns and Online Survey for the first three months after they become a paying customer. Constant Contact customers will be eligible to participate in this Promotion if they (i) are a Constant Contact trial account holder or a new Constant Contact customer who has never been a paying Constant Contact customer, and (ii) become a paying Constant Contact customer and enter the applicable promo code during check out by 11:59 p.m., ET, on Monday, March 31, 2014 or call their Constant Contact Solution Provider and mention this offer during such Solution Provider's normal business hours during the Promotion Period. After the first three months have ended, eligible participants will automatically be charged the current retail price for the product(s) unless they cancel their accounts or the applicable product. This Promotion cannot be combined with any other Constant Contact promotion or special offer. Constant Contact offers a 30-day money-back guarantee on purchases of certain Constant Contact products, as more fully described at www.constantcontact.com/pricing. Constant Contact reserves the right, in its sole discretion, to suspend or cancel this Promotion at any time. This Promotion and all Constant Contact products and services are subject to the Constant Contact terms and conditions.

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Featured Report: 2014: The Year Affiliate Marketing Grows Up

2014: The Year Affiliate Marketing Grows Up Web Pro News Mar,06,2014 by:Oliver Roup Affiliate marketing is stagnant and ripe for innovation. In-content "affiliate" or "performance" marketing - driving traffic through product links embedded in original content - is one of the oldest business models on the web and it has barely changed in a decade. This year, 2014, change is emerging. Read More

SEO Tips: Image Optimization Social Media Today Feb,28,2014 by:Christopher Hoell I've been discussing some of the more overlooked areas of SEO in some recent blogs - The Common Misconceptions of SEO and Taking Advantage of Yahoo! and Bing. Now, let's take a look at an area that is often overlooked in website design - images. Graphics play an important role in web design, and they can influence organic search rankings. As the Internet becomes a more visual place, taking the time to make your website graphics search-friendly can provide a nice boost in search traffic. Here are some tips for image optimization Learn More

The Top 3 Ways of Selling on LinkedIn in 2014 Click Z Mar,06,2014 by:Jasmine Sandler LinkedIn, the world's largest B2B social network, has come a long way from its beginnings as a simple business connection network in 2005. Today, LinkedIn acts as a personal branding tool for executives, the number one way for recruiters to attract top talent, a highly targeted ad network for marketers, and a professional salesperson's total package for selling. So how do you take advantage of all that LinkedIn offers as the network takes on a new face in 2014? Here are my top three tips for selling on LinkedIn for 2014: Read More

Small Business Owner, Do you need help in getting your social network up and running  but don't know where to go? We can help let our new Social Media Managed Services will set up all of your social networks from Facebook to Pinterest. We can also help with writing a company newsletter and blogs and distributing it to all of your social networks. Our services can will also link your website content to social network that will Drive more traffic to your website with focused, targeted email communications. Build and manage your email list: import existing customer lists, add names individually, or capture contact information from website visitors. Measure your email campaign results instantly-check click-through rates, review new subscribers, and see who opened and clicked on each link so you can tailor your follow-up communications. Send automated communications to new sign-ups via our Autoresponder tool. Communicate with your audience with confidence, knowing that Constant Contact will take care of getting your email delivered and keep you CAN-SPAM compliant. Discover how the power of Email Marketing by Constant Contact can help you better connect with your customers, strengthen your relationships with them, and grow your organization. Don't have a website? we can build one for you that is optimized for social media. Sign up for a FREE 60-Day Trial Need to know more check out our website at Wirehead Social Media Services

Featured Report:New York lawmakers call for smartphone "kill switch"

New York lawmakers call for smartphone "kill switch"   CBS News.com Mar,03,2014 by:Staff A congressman from New York is proposing legislation aimed to cut down on smartphone thefts.Mobile devices are involved in one third or more of all robberies in major U.S. cities. The high-tech devices garner big bucks on the black market, leading thieves to go to great lengths to steal the phones. Sometimes the robberies involve violence -- in several cases, they've even turned deadly. Read More

Facebook says makes progress targeting users Reuters Feb,26,2014 by:JENNIFER SABA (Reuters) - Facebook highlighted on Wednesday two ad campaigns in an attempt to persuade advertisers that its massive membership base and ability to home in on specific audiences makes it a more effective advertising platform than broadcast TV. The No. 1 social network revealed in a blog post some details about marketing campaigns from AARP and the American Legacy Foundation to show how Facebook can target specific age groups among its audience of more than 1 billion global users, which rivals the number of people watching TV. Read More

Hello, MS-Android. Good-bye, Windows Phone ZD Net Feb,25,2014 By:Steven J. Vaughan-Nichols Or, some people would add, "in Google bind them." But that's not true: Android is much too open for Google to lock vendors in. Amazon proved that with its Kindle line, and now Microsoft's smartphone company, Nokia, wants to show that Android will work well with Microsoft services too. Read More

Small Business Owners,  We can now offer your business complete Facebook page development with ShortStack that can help your business get more out of Facebook. Now you can link your website into your Facebook page and reach your customers anywhere and they can share your product or services with their friends. Just think how Powerful that can be for your business.     ShortStack Facebook Development How to create a ShortStack Page: Chapter 1