Mobile Commerce Daily
July,30, 2012
By: Chantal Tode
Mobile shoppers are proving to be more valuable to retailers and brands across an array of measurements, including demonstrating less price-sensitivity, according to a new study from Greystripe. The July Mobile Retail Insights report takes a look at the differences between mobile shoppers and traditional in-store shoppers and finds mobile shoppers exhibit behaviors that characterize them as more profitable, more influential and more likely to buy when given an interface that is easy to use. The results are just one more reason retailers and retail brands should be focusing on mobile.
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This Week's Mobile Marketing News
Ad Age Digital
Facebook: 85% of Our Users Are Creating Content
July,27,2012
By: Matthew Creamer
As of yesterday, Facebook claimed 955 million monthly active users, that is, people who have either visited the social network through its website or mobile site or clicked one of those ubiquitous share buttons distributed on countless third-party sites, like AdAge.com. Anyway you cut it, the scale is vast. But just how many of those people are actually doing something on Facebook? Now the company is telling us. In a recent interview, Facebook Head of Audience Insights Robert D'Onofrio said that about 85% of those monthly active users are creating some form of content. It needs to be said that Facebook defines content creation broadly and includes everything from uploading a photo or video to writing a status update to less time-intensive actions such as becoming a fan of something or liking a friend's post. Messaging and check-ins aren't included.
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Internet Retailer
Retailers need to make mobile shopping ‘fun, relevant and easy
July,27,2012
By: Bill Siwicki
If any merchant knows how to do mobile commerce, it’s eBay Inc. The online marketplace projects $10 billion in m-commerce sales this year, double that of 2011. It boasts more than a dozen smartphone and tablet apps, an m-commerce site, QR code programs, augmented reality technology, and more. So when eBay talks, retailers may want to take notes.
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Smart Blog on social Media
Is a real-time response really what’s best for your brand?
July, 26, 2012
By: Leigh Dow
Some social media pundits claim that we are in an age of “real-time” media. And, to some degree, that is true. But I think many of them would also agree that they don’t mean literally sharing every thought in real time — even if that’s not quite as catchy of a headline as “Real-Time Social Media, Except Please Don’t Really Do It That Way.” True, social has changed some aspects of marketing and communication, adding tools to communicate and engage audiences. But is interacting via social networks in real time always what’s best for your brand?
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