Monday, July 2, 2012

Wirehead Technology: Report: Tablets now drive more ecommerce traffic than smartphones


This Week's Mobile Marketing News

Marketing Daily
Leveraging Social Media in Food Marketing

By: Karlene Lukovitz
June,29,2012
When it comes to learning about food, nearly half of consumers use social networking sites, and 40% use Web sites, apps or blogs, according to a new study from The Hartman Group and Publicis Consultants USA. “Consumers used to rely on mom and family traditions for meal planning, but now search online for what to cook, without ever tasting or smelling,” said Hartman Group president and COO Laurie Demeritt. In addition, nearly a third of Americans overall -- and 47% of Millennials -- use social networking sites while eating at home.
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GiGaom
Report: Tablets now drive more ecommerce traffic than smartphones

By: Ryan Kim
June,29,2012
Tablets, as we’ve written about before, are ideal shopping devices, generating outsized sales despite their smaller reach. But now, it appears that tablets have outpaced smartphones in the sheer amount of traffic they deliver to commerce sites, according to online marketing technology company Monetate. Monetate, which analyzes more than 100 million online shopping experiences, said that in the first quarter of 2012, tablet traffic to commerce sites hit 6.52 percent, overtaking smartphones (5.35 percent) for the first time. In the last year, tablets’ traffic increased 348 percent while smartphones visits grew by 117 percent over the same period. Almost all of the traffic (95 percent) was from the iPad, said Monetate.
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Mobile Marketer
Delivering ad campaigns to every type of device

July, 02, 2012
By: Lee Andron
As United States smartphone penetration reaches parity with feature phones, the debate among marketers continues: for which type of phone should mobile assets and campaigns be designed and optimized? Should brands focus on the high ROI and low “wow” factor” of humble SMS, or aim to dazzle consumers by leveraging smartphone capabilities such as quick-response (QR) codes, rich media ads and location-based services?
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Smart blog on Social Media
June,29, 2012
By:Brooke Howell
“Businesses that use the Web are growing 15% faster than those that do not. That’s the reality now,” said Susan Sobbott, president of American Express OPEN, in closing her lunchtime panel discussion at The New York Times Small Business Summit. It was tough talk for attendees who still aren’t using social media as part of their marketing strategy. Three companies with representatives on the panel showed that social media can be key to small-business success. Read Complete Article
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Contact:
Howard Lee
Wirehead Technology
Tel: 312-286-8416
Email: wireheadtec@gmail.com
Web: www.wireheadtec.com
Facebook: www.facebook.com/wireheadtec
Twitter: www.twitter.com/wire321


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