Mobile Marketer
July,09, 2012
By: Rimma Kats
Marketers are constantly debating about whether or not QR codes are beneficial to their marketing efforts. Ultimately, Coca-Cola, Toys R Us and Walmart have proven that mobile bar codes are not only beneficial, but also crucial in driving consumer engagement.
Over the past few years there has been a love/hate relationship with QR codes. Nowadays, the campaigns have gotten more sophisticated and companies are constantly placing mobile bar codes on billboards, bus shelters and products.
Here are the top 10 QR code campaigns of the second quarter, in alphabetical order. The initiatives were judged on creative, form of engagement and execution. Results for the campaigns were not provided. Read Complete Article
This Week's Mobile Marketing News
Mobile Marketer
HTML5-based mobile operating systems may change the face of mobile marketing
July,06,2012
By:Chantal Tode
Mozilla’s HTML5-based mobile operating system leaped ahead this week thanks to support from a handful of wireless carriers. For marketers, the news has the potential to bring more cost-conscious consumers into the smartphone market and unlock new opportunities. One of the main attractions of a mobile operating system such as Firefox that is built on HTML5 is that it enables the development of smartphones that function at nearly the same level as some of the high-end options currently in the market but at a much lower cost. Such lower-cost devices could be attractive to feature phone owners who are considering whether or not to upgrade.
Read More
Mobile Marketing Watch
Short Codes are Not a Scam
By: Jared
July,04,2012
I must admit. I got a lot of flak from colleagues for using the word “scam” in my previous post, “Short Codes are a Scam and SMS Marketing is Dying. Is There Hope?“. But let’s face it, controversy captures attention. If you are a mobile marketer, short codes are extremely important to you. It’s critical to the future of my company and hundreds more like mine, that we can engage in a debate, and hopefully change the way things are done. I need my message to reach as many people as possible, and one of the ways to do that is to say something that will get people to listen.
Read Report
ZD Net
Apple iPad Mini chatter: Why it matters
July, 05, 2012
By: Larry Dignan
Apple is reportedly prepping an iPad Mini---a roughly 7-inch version of its juggernaut tablet---and the timing of the chatter couldn't come at a more interesting time.
To wit:
Google's Nexus 7 tablet garners strong reviews. David Pogue at the New York Times, best known for his Apple coverage, rates the Nexus 7 a worthy iPad opponent.
Amazon is rumored to be prepping its next Kindle Fire.
Microsoft talks up its Surface tablet meets laptop concoction.
These various reports and rumors all surfaced in the last two weeks or so. Enter the well placed stories about Apple's iPad Mini.
Read Report
Wirehead Technology: First Communications
See How First Communications can Benefit Your Business
First Communications has been an industry leader in telecommunication for more than 20 years and offers voice and high-speed data services designed to fit any business need.
Over the last eight years, the company has built one of the largest fiber networks in the Midwest and Mid-Atlantic United States. If you are looking for a telecommunication system to fit your specific business needs, check out First Communications services, and contact us to see how we can help you achieve your goals. First Communications provides these telecommunication services designed for small-and medium-sized businesses:
- First Connect:
First Connect T-1 delivers mission-critical voice and Internet services that keep your business connected. There is no need to buy additional equipment because First Connect works with your existing phone and computer system.
- Essential T-1:
Essential T-1 is designed to be the first and last integrated voice and data system your business will need. Essential T-1 also works with your existing phone and computer system.
- Anytime Conferencing:
Anytime Conferencing enables your company to meet anytime—with a simple, secure online system that is easy to use and allows up to 125 participants.
- First Communications Business Bundle:
The Business Bundle is the ultimate telecommunication service for your business, which includes: Web hosting with data storage; domain name hosting; and 10GB of data transfer per month.
Business E-mail:
The First Communications Business E-mail is a complete e-mail administration system that includes POP/IMAP with 20 e-mail accounts and distribution list.
Local, Toll-Free and Fax to E-mail Numbers:
This system is designed to grow with your business with up to 100 local DID numbers, so you easily can add employees or whole departments to your system. It also offers two extra toll-free numbers and fax to e-mail to keep you in touch with your office.
To Find out more about how Wirehead Technology and First Communications can help your business with your telecommunications problems.
Contact us:
Howard Lee
Sales
Wirehead Technology
Tel: 312-286-8416
Email: wireheadtec@gmail.com
Web:www.wireheadtec.com/firstcomm.html
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