Featured Report: 5 common mobile marketing mistakes

Mobile Marketer
August, 27,2012
by: Rimma Kats
Nowadays, marketers are incorporating mobile into their efforts to stay ahead of the game and drive engagement. However, companies are still making several common mistakes such as leading consumers to a non-optimized site, which can deteriorate the user experience. Mobile provides great opportunities for companies to reach as many consumers as possible on a device that is personal to them. With the explosion of new technologies such as augmented reality and QR codes, marketers are adding them into the marketing mix to reach tech-savvy consumers.
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This Week's Mobile Marketing News
Mobile Marketer
How to create an effective mobile, social campaign
Aug,24,2012
by:Rimma Kats
Mobile and social inherently complement each other and marketers are increasingly marrying the two to deepen their relationship with consumers. However, simply linking to a Facebook or Twitter page is no longer enough. With the proliferation of new social sharing sites such as Pinterest and Instagram, marketers are constantly looking at new ways to better reach and engage consumers. Nowadays, there is rarely a mobile campaign that does not include a social component. Read more

Media Post News
Many Fortune 500 Companies Avoid Social Media
Aug,24,2012
by: Laurie Sullivan
Consumers expect to see Facebook buttons and links to Fan pages or Twitter handles in email marketing messages, but many Fortune 500 companies avoid social media, according to a study released Friday. The decision diminishes search engine marketing by prohibiting the indexing and connecting of company sites to other Web content, iincluding directories like Google Local. Analysis of Fortune 500 Web sites and email by Genesys, which focuses on improving customer experiences, found that many consumer-facing Fortune 500 companies don't want to list social media as a means for customers to contact them.
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Entreprenuer Magazine
3 Simple Ways to Use LinkedIn to Boost Sales
Aug, 21, 2012
by: Lewis Howes
Twitter, Facebook, YouTube, Google+ and Pinterest. These are the platforms many social media experts claim can be the linchpin in developing your online presence. While all of them can be useful marketing tools, there's another social network that can be more effective in generating leads and sales: LinkedIn. While your competitors are busy spinning their wheels getting "likes" on Facebook and sending a barrage of tweets on Twitter, you can use different tactics on LinkedIn to build an online presence and generate profitable prospects.
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