Duct Tape Marketing
August, 16,2012
By:John Jantsch
Every so often I get asked if blogging still matters now that we have Tumblr, Facebook and Twitter. That question used to frustrate me greatly until I started making this distinction. No, the act of blogging itself does not matter any more, but the act of consistently creating education based content that is easy for search engines to find and index, easy to share, attracts links, creates a searchable and archivable body of work on a subject and will never be seen as inorganic by Google has never, ever been more important.
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This Week's Mobile Marketing News
Smart Blogs on Social Media
3 reasons there’s a hole in the social-marketing funnel
Aug,20,2012
By: Marko Z Muellner
In social media’s early phase, marketers primarily focused on increasing fans, then engaging those fans, using a mix of “content and conversation.” While content and conversation are great at building loyalty and mind share, social marketers are learning that they are not as great at increasing revenue and market share. Along the way, many of us have invested in dedicated resources and tools to help manage our social efforts. But as these investments have grown, inevitable questions about returns have arisen, and for many, quantifying value has been elusive. Why? Because there is a hole in the social media marketing funnel. Read more
Media Blog
Parents With Kids Most Likely To M-Shop
Aug,16,2012
By: Steve Smith
To answer my own headline -- it is because we are the original multitaskers! According to new Harris Interactive research commissioned by Placecast, adults with kids under the age of 18 in the house are the most likely to engage in all kinds of digital commerce, but m-shopping especially. In fact, parents are leading the way when it comes to m-commerce, with 27% of the 2,262 surveyed saying they have made a purchase on their smartphone in the last year, compared to only 17% of non-parents.
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Mobile Marketer
Pinterest’s mobile strategy still needs work
Aug, 17, 2012
By: Chantal Tode
Pinterest is ramping up its mobile strategy with new applications for Android, iPhone and iPad devices. However, the content sharing site still has some work to do to create a truly compelling mobile experience for users. The Android and iPad apps are a first for Pinterest while the previously released iPhone app has been revamped. Initial reaction to the iPad from users is weak while the Android app appears to be getting a better reception.
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