Small Business Newz
Aug,02, 2012
By: Lee Odden
Who hasn’t wrapped their arms around content marketing yet? Believe me, plenty of companies are still navigating the pros and cons, ins and outs of how to better implement content in their digital marketing mix. In a recent interview I was asked about content marketing basics and what companies should consider. I thought it would be useful to share some of those insights here as well. If you’re new to implementing content marketing as a productive complement to your paid, earned and shared media efforts, check out the basics below on starting out, measuring success and where content marketing may be headed.
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This Week's Mobile Marketing News
Smart Brief
How the right question can help you break out of a blogging rut
Aug,06,2012
By: Jesse Stanchak
I was a creative writing minor in college — I wanted something practical to fall back on in case my journalism career didn’t pan out. I might not have gotten the backup career I was angling for, but the training has served me well in more ways than I can count. Creative writing teaches you to accept criticism, to distill complex ideas into small packages and to refine a concept again and again until it shines. More than anything else, however, it taught me to brainstorm. A good fiction program is a forced march of creativity. You can’t sit around in a meadow, waiting for the muse to sing in you — you’ve got heartless deadlines to meet. If you want to be a writer, you have to learn to fake it until you make it.
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Mobile Marketing Watch
U.S. Leads Japan in Mobile Ad Spend
Aug,02,2012
By: Michael
The United States is quickly emerging as a major player in and buyer of mobile advertising.According to a new report out this week, online advertising spending is on track to climb 62 per cent worldwide by the close of 2012 – topping Japan. “Mobile advertising is more mature in Japan, which means growth is far lower than in North American markets,” eMarketer said upon publishing the findings of its report. “eMarketer estimates spending on mobile internet ads in Japan will grow 27.2 per cent to $US1.74 billion in 2012, versus 35.4 per cent growth in 2011.”
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Smart Blog on Social Media
Why social media deserves a smarter ROI
Aug, 03, 2012
By: Joseph Goedert
From the dawn of the Web, marketers have been bogged down by chasing the wrong kind of return on investment. In the early days of the Web, site owners would chase hits and try and sell advertising based on the huge numbers they would report. Of course, a hit doesn’t equate to a visit, but that didn’t seem to matter. Alas, things are little better now. In the social media world, many marketers still have to report on useless things such as the number of followers on Twitter or the number of likes on Facebook. Research suggests that as many as 50% of big brand Twitter followers are fake accounts, while Facebook conceded this week that almost 9% of its own accounts fall into the same category.
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Wirehead Technology: Web Design/ Social Media Services
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